Work Experience

Work Experience

Amanda Snider Creative
Freelance Designer / Photographer
April 2008 - Present

  • Defining corporate branding, identity and creative strategy to enhance clients' business presence tangibly and digitally
  • Custom-tailoring product and business photography to client needs
  • Identifying UX concerns and areas of improvement within varying digital spaces
  • Creating design materials to adhere to unique company objectives and pre-established brand guidelines

Sr. Storefront Optimization Specialist
August 2020 - December 2022 (Redundancy layoff)

  • Leading merchants within the $25M+ revenue space towards improved UX of their online presence through a bespoke auditing process
  • Copywriting and maintaining a database of UX best practices and various knowledge resources
  • Collaborating with management to interview and grow a successful team of auditors
  • Designing and maintaining team identity and deliverables

Theme Support Specialist
March 2018 - August 2020

  • Manipulating simple and complex Liquid/HTML/CSS code to adjust merchant storefront UX/UI
  • Troubleshooting and problem-solving to improve UX/UI functionality
  • Consulting with merchants to determine appropriate design options
  • Collaborating with internal stakeholders to process multi-disciplinary solutions

Support Advisor
March 2016 - March 2018

  • Providing outside-of-the-box, actionable workarounds to intricate requests
  • Maintaining up-to-date, company-wide knowledge in order to provide prompt and multifaceted information
  • Prioritizing multiple concurrent requests to deliver timely and accurate advice to merchants
  • Coordinating with external and internal providers to collectively deliver acute solutions to complex issues

Nadeau Realty Inc. Brokerage
Marketing Manager | Administrative Assistant
August 2015 - March 2016

  • Increasing team visibility within local and external markets
  • Overseeing branding and advertising campaigns within print and digital mediums
  • Capturing visuals for current market listings to highlight property features
  • Facilitating bookings and showings while maintaining team schedules and calendars

Open Text
UX/UI Design, R&D Sector, Contractor
December 2014 - August 2015

  • Crafting UI content for use in company applications and web solutions
  • Coordinating with senior staff to identify and outline company objectives
  • Reimagining branding guidelines to enhance the company’s visual presence

Parental leave
Feb 2013 - December 2014

McCoy Buses & Tours
Graphic Designer, Contractor
June 2012 - Jan 2013

  • Designing consistent and cohesive ad campaigns and informational materials
  • Consulting on best practices and industry standards for print and layout mediums
  • Adjusting and manipulating graphic imagery to highlight features of company offerings

KL Insight ltd.
UI Design, Contractor
April 2010 - January 2013

  • Generating company branding and identity to align with the startup’s mission and objectives
  • Conceptualizing UI content for website layout and wireframing
  • Collaborating with additional teams to materialize design concepts into functioning websites

Easier to Read Telephone Directory Inc.
Design and Marketing Manager
Jun 2010 - Nov 2011

  • Overseeing individuals selected for roles within the design department
  • Maintaining a high level of quality through print and digital design mediums
  • Innovating ways to enhance the presence of the directory in multiple locations

KFL&A Public Health
Program Assistant
April 2009 - December 2009 (Leave support, Term post)

  • Updating company resources to reflect current design trends
  • Offering design assistance and support for Workplace Wellness Conferences
  • Performing various administrative duties as needed

Open Text
Junior Designer
April 2008 - December 2008 (Redundancy Layoff)

  • Creating large format graphics for use in company trade shows
  • Compiling annual report statistics into cohesive documents with custom graphics
  • Collaborating on innovative branding solutions across multiple platforms



  • Adobe Creative Suite
    Advanced Skills in: Illustrator, Photoshop, Lightroom, InDesign
  • Working Knowledge of After Effects, Figma, FigJam, Asana, Miro, CorelDRAW
  • Canva
  • Google Workspace
  • Basic HTML / Liquid Coding
  • Copywriting
  • Nikon / Canon / Pentax / Sony



St. Lawrence College - Graphic Design, advanced diploma, with distinction
September 2005 - April 2008



Happy Tales Animal Sanctuary CCR

  • Graphic Design \ Photography
  • Board Vice President, appointed by commitee

St. Lawrence College, Kingston

  • Photography Studio Assistant